GUEST POST | Kimberly Sayer talks lightening products

A lot of people associate aging and looking older with fine lines and wrinkles. Yet there are other signs of ageing  that also play a part in how old or young you look. As we age the skin generally becomes more sallow, with uneven skin tone and discoloration (hyperpigmentation). There are also signs of sun damage that become more pronounced as the years go on.

Anti-aging products can only go so far in helping reduce the signs of aging.

So can skin lightening products also help you?

To answer this question about skin lightening products and anti-aging, you must first understand what these products do. Essentially, they are designed to even out your skin tone and can be applied to a specific area where you have uneven skin tone and discoloration, which removes that aged discolored appearance. It also fades sun damage, sun spots and extra freckles over time, too.

How does It Work?

Kimberly Sayer of London’s formulations are all created without the use of chemicals and so we set to work with only premium, clean and organic ingredients that brighten, lighten and even the skin tone naturally. After a year of testing, formulating and reformulating we created our new product Lightening & Brightening Serum which is a synergistic blend of naturally derived brighteners and lighteners that also tighten and firm the skin.

Key Ingredients

• Patented, calibrated Atlantic Algae fights free radicals and inhibits the enzyme that triggers melanin production
• Seaweed Extract from the Arctic Circle inhibits melanin production and reduces pigment formation in the skin
• Wheat Extract and California Bear Berry Leaf also inhibit melanin production and reduce pigment formation in the skin
• Licorice Root diminishes sun induced redness
• Egyptian Neroli Oil brightens and lightens the skin naturally
• Olive and Lemon Extracts brighten and lighten the skin naturally
• Alfalfa Extract stimulates cell renewal and tightens skin.

Benefits

Vegan and organic with only all-natural preservatives

Suitable for all skin types, especially dry and mature skin

Ideal for use under make-up

Skin becomes lighter and brighter with regular daily use

Does NOT contain Phalates, Parabens, Sodium Laureth Sulfates, Petroleum Derivatives, Formaldehyde, Petrochemicals, synthetic color or fragrance