Thursday, 26 June 2008

bee beautiful

We're getting very passionate about the plight of the bees here at Albert Einstein famously said that if bees disappear from the Earth, mankind will have just 4 years remaining before he disappears too.

Myth has it that bees are the only creatures that arrived here unchanged from paradise! They certainly have a long history. Fossil records suggest that bees have existed largely unchanged for at least 100 million years - back when dinosaurs still roamed the Earth.

The story of their evolution is so intertwined with that of plants, that many flowers have specially adapted structures to lure bees and secure their favours for successful pollination.
This intimate relationship is vital for our survival, since insect pollinated plants make up approximately one third of the human diet. Without their services many of our food plants would simply cease to exist.

More importantly however, bee pollination is vital to the healthy function of our entire ecosystem.
Our newest brand at is Apples and Pears. With their own apiaries in the Cotwolds, Apples and Pears produce premium bee products and blend them into their cute but super effective organic lip treatments....and the welfare of their busy workforce is never over looked. Their bees are set out in small groups (apiaries) on a mixture of sites: farmland, pasture, alongside ancient hedgerows, in old orchards, woodland and by lakes - locations with plenty of nectar and pollen sources throughout the year, to help maintain strong healthy colonies.
Bees are a vital species indicator of the health of the planet as a whole and are essential for maintaining global biodiversity.

Unfortunately, many bee & insect species are starting to disappear from the planet at an alarming rate, No one really understands quite why they are disappearing so quickly, though there are efforts to try and understand and improve things.

Apples & Pears use a proportion of their profits to support charities that promote bee education & best practice in beekeeping around the world. They also contribute to educational programmes in local schools, teaching about bees & beekeeping.

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