Elle UK Magazine interviewed Lula about the natural beauty movement and profiled some of our favourite UK organic brands including ila, pai and figs & rouge...
"Lula Braithwaite, founder of on-line organic apothecary lovelula.com sees simple, organic skincare as a natural progression for consumers who care about the food they eat and the environment they inhabit. ‘With skincare, as much as with health, people are turning away from a quick fix approach towards something more holistic. If you exercise regularly, if you eat organic food, if you care about the planet you will eventually find yourself turning towards organic skincare. It’s only logical.’"
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