To celebrate the launch of LoveLula's latest launch, Estelle & Thild, we caught up with its founder, Pernilla Rönnberg to find out the brand and the brains behind it:
us how your brand began?
“Estelle& Thild began with my attempts
to find mild organic products
for my daughters Estelle
& Mathilde. I soon felt that
many others shared my passion
for pure natural skin care,
and the result is a full line
of skin care products for all
ages. The concept remains the
same – mild, organic, high-quality
Swedish products that
protect the skin’s natural balance.”
or who is your biggest inspiration?
daughters and their future inspired me to create a sustainable brand with the vision
to make a difference.
is your favourite part of creating your own products?
we create a new generation of skincare that combines experience and innovation
with highest quality ingredients.
creation is a long process and it is always very rewarding to see the final
love the packaging of Estelle & Thild, what inspired you to make it this
Estelle & Thild customer is aware of her choices and care about
sustainability and other core values, yet she does not want to give up on an
overall experience of quality and design. We therefore aim to be the perfect
combination of award winning design and pure organic products.