We are loving Nude Skincare this week on LoveLula, the reason? Well the main reason is to celebrate the fantastic Nude Replenishing Night Oil getting the highest ever score in the Anti Ageing Beauty Bible last year. We decided a chat with Co-Founder Bryan Meehan would be the best way to get a little bit more info on such a great brand, here's what he had to say...
Tell us a bit about your
background and how it led to starting NUDE?
The idea for NUDE came from my
experiences working in my organic food stores Fresh & Wild across London. Over my career I had been encouraging people to
eat foods that improved the way their bodies work, and as the skin is the
largest organ of the body, I think it makes sense to feed it well. My
understanding of nutrition and wellbeing is that it is crazy to put synthetic,
artificial ingredients in, or on, your body.
My customers shared my
philosophy, and wanted the best organic food, were very motivated to lead a
healthy lifestyle and were mad into yoga and supplements. However, when it came
to beauty, I felt the modern woman was skeptical that natural skincare actually
worked. Hence they were going into Space NK and Selfridges and buying
‘conventional’ skincare brands. Women were avoiding natural skincare because,
while they understood that it was good for them and their skin, it wouldn’t
tackle wrinkles or deliver any of the anti-ageing benefits that conventional
skincare would.
This made no sense to me that
women who made healthy, natural and organic choices about food and exercise had
to turn to synthetic chemicals to see real results in their skin. An idea for
an alternative was born. That idea was NUDE.
What or who inspires you?
I am a great
admirer of Patrick Holden- he was the Director of Soil Association for 15 years
and has now created the Sustainable Food Trust. He’s a trailbrazer for
eco-business and remains a key advisor in environmental and sustainability
issues to Prince Charles.
Which part of creating
NUDE Skincare was your favourite?
Creating NUDE was and is
still so exciting- every day is a fun challenge working on new products and
projects. I love working with the NUDE team, pushing the boundaries to deliver
the best in natural skincare, and I love speaking to our customers and learning
from them, what they like and what they’d like to see NUDE develop in the
future.
What, from the NUDE range
is your desert island product?
This is a tough question! But
if only choosing one, I’d say the Replenishing Night Oil. I use it daily and as
I lead a very outdoorsy lifestyle, it is fantastic at keeping my skin
moisturised and protected. I also love Cleansing Facial Oil which is fantastic
for cleansing, as well as shaving!
Tell us about the awards
that NUDE Skincare has picked up so far?
Exactly a year ago, The
Anti-Ageing Beauty Bible awarded our Replenishing Night Oil their highest ever
score (9.65 out of 10). This is a phenomenal recognition, as all products in
the Beauty Bible are tested by real consumers. On top of this, we were thrilled
the learn this month that our Advanced Cellular Renewal Serum was awarded the
‘Best Serum’ award by Natural Health Magazine
Any exciting plans for
2012 you can tell us about?!
We are working on introducing
some exciting new products later this year so watch this space!
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