With Livia Firth at the helm, the Green Carpet Challenge (or GCC to the cool kids) aims to bring sustainable high-fashion to the A-list with outfits that are ethical, eco-friendly and stunning to boot.
At last night's BAFTAs a host of stars - including the aforementioned, and probably most envied woman in Britain, Livia - took on the GCC to prove that you can look a million dollars at no ones expense.
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| Livia Firth took on the boys in a feminine tux by Sir Paul Smith, whilst her husband Colin looked dapper in Giorgio Armani suit. |
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| Best Actress nominee Viola Davis wore a Valentino gown for the GCC |
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| Irishman of the moment was accompanied by a Giorgio Armani suit made from ethical wool. Good to know someone on the red carpet was warm. |
As we look forward to
The Good Fashion Show this weekend, we think that Mrs. Firth has done a stellar job of demonstrating that ethics and style make a beautiful pair.
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