Monday, 13 February 2012

The Green Carpet Challenge Takes To The Red Carpet

With Livia Firth at the helm, the Green Carpet Challenge (or GCC to the cool kids) aims to bring sustainable high-fashion to the A-list with outfits that are ethical, eco-friendly and stunning to boot.

At last night's BAFTAs a host of stars - including the aforementioned, and probably most envied woman in Britain, Livia - took on the GCC to prove that you can look a million dollars at no ones expense.
Livia Firth took on the boys in a feminine tux by Sir Paul Smith, whilst her husband Colin looked dapper in Giorgio Armani suit.
Best Actress nominee Viola Davis wore a Valentino gown for the GCC
Irishman of the moment was accompanied by a Giorgio Armani suit made from ethical wool. Good to know someone on the red carpet was warm.
As we look forward to The Good Fashion Show this weekend, we think that Mrs. Firth has done a stellar job of demonstrating that ethics and style make a beautiful pair.

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